NIKE – FIND YOUR GREATNESS. 2012 CAMPAIGN
Find Your Greatness — Jogger
Greatness: it’s just something we made up.
Somehow we’ve come to believe that greatness is a gift, reserved for a chosen few. For prodigies. For superstars. And the rest of us can only stand by, watching.
You can forget that.
Greatness is not some rare DNA strand.
It’s not some precious thing.
Greatness is no more unique to us than breathing.
We’re all capable of it.
All of us.
Find Your Greatness — Baseball
Some people are told they were born with greatness. Some people tell themselves.
Find Your Greatness — Boxing
If greatness doesn’t come knocking at your door, maybe you should go knocking on its door.
Find Your Greatness — Basketball
Sometimes greatness is about overcoming insurmountable adversity. Sometimes it’s just fun.
Find Your Greatness — Gymnastics
Greatness isn’t always measured in tenths of a point, it’s a bit bigger than that.
Find Your Greatness — BMX
Sometimes greatness is something you plan, but most of the times it’s just something you try.
Find Your Greatness — Handstand
It’s easy to think greatness is something you see on TV. Unless of course, greatness is… watching TV.
Find Your Greatness — Dive
Greatness is a scary thing. Until… it isn’t.
Find Your Greatness — Soccer
If we think greatness is supposed to look a certain way and act a certain way and play a certain way, we certainly need to rethink some things.
Find Your Greatness — Marathon
Is it speed or endurance? Does it happen in two hours, or four, or six? Is it finishing strong or barely finishing? Yes.
Find Your Greatness — Waterpolo
Is greatness worth fighting for? What do you think?
Find Your Greatness — Pogo
If we face our fears, it means we are pointed in the right direction. Even if that direction is upside down.
Find Your Greatness — Rugby
It’s not the biggest stadium in the world. Not the biggest players either. But the pursuit of greatness is kind of big enough, as it did.
Find Your Greatness — Sepak Takraw
You don’t need an official court, an official net, or official uniforms to be officially great.
Find Your Greatness — Skate
Greatness speaks for itself. Once it learns to talk.
Find Your Greatness — Ultrarunner
Greatness needs a lot of things. But it doesn’t need an audience.
Find Your Greatness — Weightlifting
Some measure greatness in precious metals. Like iron.
Find Your Greatness — Wheelchair Racing
Greatness is not born. It’s made.
Find Your Greatness — Wushu
If you’d like to tell the guy with the sword he’s not great because he’s not famous. Be my guest!
Find Your Greatness — Olympic 2012
There are no grand celebrations here, no speeches, no bright lights.
But there are great athletes
Somehow we’ve come to believe that greatness is reserved for the chosen few, for the superstar.
The truth is greatness is for all of us.
This is not about lowering expectations.
It is about raising it for every last one of us.
Because greatness is not in one special place and it is not in one special person.
Greatness is wherever somebody is trying to find it.