Marketing management full notes


1. Marketing Concepts

2. Approaches to the Study of Marketing

3. Market Segmentation

4. Marketing Environment

5. Consumer Purchase Process

6. Consumer Behaviour

7. Marketing Information System and Marketing Research

8. Product Mix

9. New Product Planning and Development

10. Product – Market Integration Strategies

11. Branding and Packaging Decisions

12. Pricing Decisions

13. Channel Decisions

14. Advertising

15. Sale Promotion

16. Personal Selling



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